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The Croner Company

Croner Local Media Sales Survey

United StatesEdition: 2025$$$

Compensation benchmarks for local and regional media companies. 116 industry-specific positions plus 16 cross-industry and 11 additional roles.

Combines industry-specific and cross-industry cuts.

Base salaryShort-term incentivesLong-term incentives / equityBenefits
View on The Croner Company site

Survey cycle

Annual

Plan your purchase against this publisher’s schedule.

  1. 1Participation opens
    Varies by survey

    When employers can submit data

  2. 2Effective date
    April 1 (most surveys)

    Data is reported “as of” this date

  3. 3Results published
    Varies by survey

    When subscribers receive the dataset

The Croner Company's industry surveys are annual; most use an April 1 effective date.

Job families covered

Administrative AssistanceAudience Development andContinuityCredit & CollectionsData JournalismDigital Ad SalesFacilitiesFinance / AccountingGeneral and AdministrativeHair, Makeup and WardrobeHuman ResourcesInformation TechnologyIntegrated Sales and MarketingInventory ManagementLocal Ad SalesLocal Advertising SalesLocal National SalesMedia OperationsRadio Ad ProducingRadio Broadcast Operations and EngineeringRadio Business OperationsRadio Communications / Public AffairsRadio Creative ServicesRadio Digital ContentRadio Digital Content ProducingRadio Engineering MaintenanceRadio Event PlanningRadio ImagingRadio ManagementRadio MarketingRadio News DirectingRadio News ProducingRadio News WritingRadio Non-Traditional RevenueRadio ProducingRadio ProductionRadio ProgrammingRadio PromotionsRadio Promotions ProducingRadio ResearchRadio Sound EditingRadio Sports DirectingRadio StationsRadio Transmission EngineeringSales Account Service ManagementSales OperationsSales PlanningSearch Engine OptimizationTV Ad ProducingTV AnchoringTV Anchoring / ReportingTV Assignment DeskTV Broadcast Operations and EngineeringTV ChyronTV Communications / Public AffairsTV Creative ServicesTV Digital ContentTV Digital Content ProducingTV DirectingTV Engineering MaintenanceTV ManagementTV Managing EditingTV MarketingTV Master ControlTV MeteorologyTV Multimedia JournalismTV News DirectingTV News ProducingTV Newsroom OperationsTV Photography / VideographyTV ProducingTV ProgrammingTV PromotionsTV Promotions ProducingTV ReportingTV ResearchTV Sports AnchoringTV Technical DirectingTV Transmission EngineeringTV Video EditingTelevision StationsTraffic

Positions in this report (287)

Benchmarks for these roles are included in Croner Local Media Sales Survey. Click any position to see every report (from any vendor) that covers it.