VP, Market Research
5 survey reports in the CompShop directory benchmark VP, Market Research pay from The Croner Company, Empsight. Open any report below for scope, methodology, and pricing.
The Croner Company
Croner Entertainment Survey, United States
United StatesThe Croner Company
C2HR Connectivity Providers Compensation Survey
United StatesThe Croner Company
Croner Entertainment Survey, International
International (10 countries)Empsight
Empsight Digital Marketing / Marketing / Sales Compensation Survey
United StatesEmpsight
Empsight Executive Compensation Survey
United StatesRole summary
Responsible for developing and managing the company’s overall market research strategy, which includes gathering data and providing management with relevant, accurate, and current information on consumer needs, behavior and trends, perception of existing products and new product concepts, marketing testing, performance analysis of products and marketing programs, and competitor behavior. Manages high level relationships with external vendors and contractors engaged in originating data for analysis. Oversees preparation of forecasts and makes recommendations to help marketing and sales accomplish their multifaceted objectives relative to product preferences, sales coverage, market size, penetration, marketing practices, and sales trends. Examines and evaluates market conditions in local, regional or national areas to determine potential sales of products. Research techniques may include focus groups, mail, telephone and internet surveys. Typically requires a PhD/MS degree and market research experience.
Job summary sourced from the Empsight benchmark job library.
VP, Market Research salary survey FAQ
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- Which compensation surveys cover VP, Market Research pay?
- 5 surveys publish VP, Market Research benchmarks, including data from The Croner Company, Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does VP, Market Research pay vary by industry and geography?
- Compensation for VP, Market Research varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for VP, Market Research?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual VP, Market Research ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh VP, Market Research pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.