SVP, Market Research
Salary surveys & compensation benchmarks
4 compensation survey reports publish salary benchmarks for SVP, Market Research. Compare what each vendor covers and pick the right one for your organization.
Role summary
Responsible for developing and managing the company’s overall market research strategy, which includes gathering data and providing management with relevant, accurate, and current information on consumer needs, behavior and trends, perception of existing products and new product concepts, marketing testing, performance analysis of products and marketing programs, and competitor behavior. Manages high level relationships with external vendors and contractors engaged in originating data for analysis. Oversees preparation of forecasts and makes recommendations to help marketing and sales accomplish their multifaceted objectives relative to product preferences, sales coverage, market size, penetration, marketing practices, and sales trends. Examines and evaluates market conditions in local, regional or national areas to determine potential sales of products. Research techniques may include focus groups, mail, telephone and internet surveys. Typically requires a PhD/MS degree and market research experience.
Job summary sourced from the Empsight benchmark job library.
Reports covering SVP, Market Research
SVP, Market Research salary survey FAQ
- Which compensation surveys cover SVP, Market Research pay?
- 4 surveys publish SVP, Market Research benchmarks, including data from The Croner Company, Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does SVP, Market Research pay vary by industry and geography?
- Compensation for SVP, Market Research varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for SVP, Market Research?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual SVP, Market Research ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh SVP, Market Research pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.