Manager Product / Brand Management
Salary surveys & compensation benchmarks
2 compensation survey reports publish salary benchmarks for Manager Product / Brand Management. Compare what each vendor covers and pick the right one for your organization.
Role summary
Manages, directs, or supervises staff and implementing the product/brand strategy, ensuring sales volume, market share, and profit targets are met. Manages definition of product features and attributes, market potential, price points, customer segmentation, defining channels of distribution, development of marketing programs, creation of affinity marketing and loyalty / reward initiatives to build customer usage and retention. Manages market research to understand product and market trends, promotional and campaign performance. Seeks opportunities to maximize product/brand exposure and sales and is an advocate and champion of their product’s brand. Typically requires a degree in marketing and marketing or product/brand management experience.
Job summary sourced from the Empsight benchmark job library.
Reports covering Manager Product / Brand Management
Manager Product / Brand Management salary survey FAQ
- Which compensation surveys cover Manager Product / Brand Management pay?
- 2 surveys publish Manager Product / Brand Management benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Manager Product / Brand Management pay vary by industry and geography?
- Compensation for Manager Product / Brand Management varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Manager Product / Brand Management?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Manager Product / Brand Management ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Manager Product / Brand Management pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.