Director Retail Digital Media Sales
Salary surveys & compensation benchmarks
3 compensation survey reports publish salary benchmarks for Director Retail Digital Media Sales. Compare what each vendor covers and pick the right one for your organization.
Role summary
Manages, directs, or supervises staff and the Retail Digital Media Sales function. Responsible for implementing sales strategy within an assigned retail media sector. Oversees revenue, profitability, and service objectives to support vendor-funded advertising growth. Leads the development and execution of sales strategies, ensuring the successful sale of retail media solutions to brand and vendor partners across a diverse ad product portfolio, including on-site sponsored placements, programmatic display, search, social media, custom content, audio, and short-form video. Monitors performance against objectives and adjusts resources or tactics as needed to optimize sales impact. Establishes category and client account strategies, identifying opportunities for innovative advertising solutions that drive conversion, maximize shopper marketing budgets, and align with retail business objectives. Leverages data-driven insights to enhance decision-making, improve campaign effectiveness, and drive long-term revenue growth. Responsible for team performance, revenue targets, and building high-impact partnerships within the evolving retail media landscape.
Job summary sourced from the Empsight benchmark job library.
Reports covering Director Retail Digital Media Sales
Director Retail Digital Media Sales salary survey FAQ
- Which compensation surveys cover Director Retail Digital Media Sales pay?
- 3 surveys publish Director Retail Digital Media Sales benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Director Retail Digital Media Sales pay vary by industry and geography?
- Compensation for Director Retail Digital Media Sales varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Director Retail Digital Media Sales?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Director Retail Digital Media Sales ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Director Retail Digital Media Sales pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.