Director Digital Marketing
Salary surveys & compensation benchmarks
2 compensation survey reports publish salary benchmarks for Director Digital Marketing. Compare what each vendor covers and pick the right one for your organization.
Role summary
Manages, directs, or supervises staff and the implementation of the digital marketing and/or e-commerce strategy, developing policies, setting annual budgets, driving digital marketing campaigns, and proactive adjustments based on targeted KPIs. Works with key stakeholders to direct and implement digital marketing plans, leveraging deep expertise of digital marketing, including mobile, social media, web search (SEO and SEM), web display, media buying and other digital channels such as development of policies governing the digital marketing process and oversight of metrics from digital marketing campaigns to optimize future campaigns. Works with key stakeholders, internal partners, to integrate digital marketing into their programs, and measure/analyze results. . Guides relationships with external digital marketing agencies and may initiate relationships with other online influencers. Manages digital marketing campaign calendars and monitors digital spending across campaigns. Typically marketing experience, including digital marketing or agency work.
Job summary sourced from the Empsight benchmark job library.
Reports covering Director Digital Marketing
Director Digital Marketing salary survey FAQ
- Which compensation surveys cover Director Digital Marketing pay?
- 2 surveys publish Director Digital Marketing benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Director Digital Marketing pay vary by industry and geography?
- Compensation for Director Digital Marketing varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Director Digital Marketing?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Director Digital Marketing ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Director Digital Marketing pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.