VP Social Media - Marketing
Salary surveys & compensation benchmarks
2 compensation survey reports publish salary benchmarks for VP Social Media - Marketing. Compare what each vendor covers and pick the right one for your organization.
Role summary
Responsible for executive leadership and developing an overall Social Media Marketing strategy, which leverages interactive social media technology and communities to increase brand awareness, attract new customers, engage existing customers and drive ROI. Seeks to integrate social media policies and practices into a cohesive whole to optimize the overall impact of sometimes disparate and dispersed sometimes disparate social media activities. Develops strategy for building and managing online communities around the company and its brands using social media brand marketing campaigns, social media editorial calendars, content development, posts, blogs and paid advertising to drive traffic and likes/subscriptions. Develops and maintains the social media marketing budget and ensures that social media campaigns and paid advertising results meet overall objectives. Develops and oversees highly metrics used in social media campaigns to optimize future campaigns. Has substantive expertise in social media, marketing communications and may engage outside agency resources where additional expertise is needed. Oversees the evaluation, selection, and appropriate application of social media/community tools for the organization.
Job summary sourced from the Empsight benchmark job library.
Reports covering VP Social Media - Marketing
VP Social Media - Marketing salary survey FAQ
- Which compensation surveys cover VP Social Media - Marketing pay?
- 2 surveys publish VP Social Media - Marketing benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does VP Social Media - Marketing pay vary by industry and geography?
- Compensation for VP Social Media - Marketing varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for VP Social Media - Marketing?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual VP Social Media - Marketing ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh VP Social Media - Marketing pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.