VP, Digital Marketing
Salary surveys & compensation benchmarks
4 compensation survey reports publish salary benchmarks for VP, Digital Marketing. Compare what each vendor covers and pick the right one for your organization.
Role summary
Responsible for strategic leadership of the digital marketing function, which includes overseeing the digital marketing mix, budget management, management of digital marketing campaigns, analysis of metrics, media buying, management of internal and external resources, and the marketing dimension of e-commerce. Works closely with senior management to champion digital marketing - and leverage it to increase brand awareness, attract new customers, engage existing customers and drive ROI. Oversees strategy for digital marketing campaigns - and the mix of digital content delivered to customers utilizing mobile, social media, Web search (SEO and SEM), Web display, and other digital marketing methods. The position oversees media buying of display web advertising, mobile advertising, search, etc. Responsible for development and oversight of metrics from digital marketing campaigns to optimize future campaigns. Selects, engages and oversees outside digital marketing agencies and maintain relationships with online influencers.
Job summary sourced from the Empsight benchmark job library.
Reports covering VP, Digital Marketing
VP, Digital Marketing salary survey FAQ
- Which compensation surveys cover VP, Digital Marketing pay?
- 4 surveys publish VP, Digital Marketing benchmarks, including data from The Croner Company, Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does VP, Digital Marketing pay vary by industry and geography?
- Compensation for VP, Digital Marketing varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for VP, Digital Marketing?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual VP, Digital Marketing ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh VP, Digital Marketing pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.