VP Chief Marketing Officer (CMO)
Salary surveys & compensation benchmarks
2 compensation survey reports publish salary benchmarks for VP Chief Marketing Officer (CMO). Compare what each vendor covers and pick the right one for your organization.
Role summary
Combined Sales & Marketing role responsible for developing and implementing strategies to accomplish the following objectives: revenue and profitability targets, revenue growth, effective branding, market share and customer service objectives for the company’s products and services. An integral part of the executive leadership of the company and advocates forcefully for the sales and marketing functions. The focal point for policy and decision making relative to market research, product development, pricing, advertising and promotion, distribution and sales. Meets regularly with strategically important customers to ensure that the company fully understands their needs and responds appropriately to them. Responsible for designing an appropriate organizational structure for the sales and marketing functions and for ensuring that it is appropriately resourced and staffed with experienced, high performing, and motivated professionals. Typically requires an individual with a sales and marketing experience including leadership and executive roles in a company of substantial size and complexity in the industry. This is a single incumbent position.
Job summary sourced from the Empsight benchmark job library.
Reports covering VP Chief Marketing Officer (CMO)
VP Chief Marketing Officer (CMO) salary survey FAQ
- Which compensation surveys cover VP Chief Marketing Officer (CMO) pay?
- 2 surveys publish VP Chief Marketing Officer (CMO) benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does VP Chief Marketing Officer (CMO) pay vary by industry and geography?
- Compensation for VP Chief Marketing Officer (CMO) varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for VP Chief Marketing Officer (CMO)?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual VP Chief Marketing Officer (CMO) ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh VP Chief Marketing Officer (CMO) pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.