VP Advertising
Salary surveys & compensation benchmarks
2 compensation survey reports publish salary benchmarks for VP Advertising. Compare what each vendor covers and pick the right one for your organization.
Role summary
Responsible for providing strategic direction and leadership for developing, implementing and advancing the capabilities of the advertising and media activities to build positive perceptions, consumer engagement and drive product demand. Develops and executes comprehensive and synergistic advertising campaigns, encompassing press, media, digital, marketing channels and social media. Collaborates with marketing teams across the company to ensure coordination of programs, practices and activities and alignment with overall brand strategy and business priorities. Develops and reviews metrics to determine program success. Maintains knowledge of current and emerging trends, methods and technologies and provides thought leadership and guidance. Typically requires degrees in Marketing, Business Administration or related studies plus Advertising or Marketing experience in large complex organizations.
Job summary sourced from the Empsight benchmark job library.
Reports covering VP Advertising
VP Advertising salary survey FAQ
- Which compensation surveys cover VP Advertising pay?
- 2 surveys publish VP Advertising benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does VP Advertising pay vary by industry and geography?
- Compensation for VP Advertising varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for VP Advertising?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual VP Advertising ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh VP Advertising pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.