SVP Marketing Communications
Salary surveys & compensation benchmarks
2 compensation survey reports publish salary benchmarks for SVP Marketing Communications. Compare what each vendor covers and pick the right one for your organization.
Role summary
Responsible for strategy development and vision for the marketing communications function to increase customer awareness of products and services and drive business growth and profitability. Oversees integrated marketing campaigns that incorporate multiple marketing methods such as advertising, promotions, public relations, digital marketing, and social media to work together to deliver a consistent message to customers. Ensures that marketing campaigns meet revenue objectives and oversees the overall marketing communications budget. Determines and reviews key performance indicators in an effort to ensure the use of successful campaigns and early detection and course correction of marketing efforts that aren’t achieving the intended objectives. Directs the development and oversight of metrics from marketing campaigns to optimize future campaigns. Maintains high level relationships with outside agencies, trade show organizers, graphic design firms, and other marketing firms. Typically requires a seasoned individual with marketing and public relations experience, including leadership roles in a company of substantial size and complexity.
Job summary sourced from the Empsight benchmark job library.
Reports covering SVP Marketing Communications
SVP Marketing Communications salary survey FAQ
- Which compensation surveys cover SVP Marketing Communications pay?
- 2 surveys publish SVP Marketing Communications benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does SVP Marketing Communications pay vary by industry and geography?
- Compensation for SVP Marketing Communications varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for SVP Marketing Communications?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual SVP Marketing Communications ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh SVP Marketing Communications pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.