Senior Manager Online Advertising / Search Engine Marketing (SEM)
Salary surveys & compensation benchmarks
1 compensation survey report publish salary benchmarks for Senior Manager Online Advertising / Search Engine Marketing (SEM). Compare what each vendor covers and pick the right one for your organization.
Role summary
Manages, directs, or supervises staff and the online advertising / search engine marketing (SEM) function. Manages research, negotiation, and purchasing of paid search and online advertising with a goal of reaching the target audience at a cost effective price. Recommends the appropriate online advertising channels in which the company should advertise, including the paid search, display Advertising, pop-ups, social media, and mobile applications. Manages advertising calendars with the schedules of when and how long campaigns will run. Manages and monitors the effectiveness of AdWords / advertising campaigns and adjusts as needed using techniques such as keyword research, performance reporting, ad copy testing, and ad extension implementation. Typically requires a degree and experience with online advertising, SEM and digital marketing.
Job summary sourced from the Empsight benchmark job library.
Reports covering Senior Manager Online Advertising / Search Engine Marketing (SEM)
Senior Manager Online Advertising / Search Engine Marketing (SEM) salary survey FAQ
- Which compensation surveys cover Senior Manager Online Advertising / Search Engine Marketing (SEM) pay?
- 1 survey publish Senior Manager Online Advertising / Search Engine Marketing (SEM) benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Senior Manager Online Advertising / Search Engine Marketing (SEM) pay vary by industry and geography?
- Compensation for Senior Manager Online Advertising / Search Engine Marketing (SEM) varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Senior Manager Online Advertising / Search Engine Marketing (SEM)?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Senior Manager Online Advertising / Search Engine Marketing (SEM) ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Senior Manager Online Advertising / Search Engine Marketing (SEM) pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.