Lead Social Media Marketing Specialist / Community Manager
Salary surveys & compensation benchmarks
1 compensation survey report publish salary benchmarks for Lead Social Media Marketing Specialist / Community Manager. Compare what each vendor covers and pick the right one for your organization.
Role summary
Responsible for implementing the company’s social media strategy across various social networks. Develops and implements social media marketing campaigns, including planning editorial calendars, creating social media content, and posting to social networking sites according to calendars. Ensures that social media campaigns and results meet overall objectives and budget. Responsible for developing and managing audiences (e.g., likes, subscriptions) for the company’s social networking pages via paid advertising and organic growth. Develops and maintains relationships with online influencers such as bloggers. Analyzes metrics from social media campaigns to optimize future campaigns. Responsible for monitoring customer feedback on social networking sites, participating in online conversations of complex nature, and reporting issues/findings to management. Typically requires marketing experience, including experience with social media.
Job summary sourced from the Empsight benchmark job library.
Reports covering Lead Social Media Marketing Specialist / Community Manager
Lead Social Media Marketing Specialist / Community Manager salary survey FAQ
- Which compensation surveys cover Lead Social Media Marketing Specialist / Community Manager pay?
- 1 survey publish Lead Social Media Marketing Specialist / Community Manager benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Lead Social Media Marketing Specialist / Community Manager pay vary by industry and geography?
- Compensation for Lead Social Media Marketing Specialist / Community Manager varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Lead Social Media Marketing Specialist / Community Manager?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Lead Social Media Marketing Specialist / Community Manager ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Lead Social Media Marketing Specialist / Community Manager pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.