Expert Online Advertising / Search Engine Marketing (SEM) Specialist
Salary surveys & compensation benchmarks
1 compensation survey report publish salary benchmarks for Expert Online Advertising / Search Engine Marketing (SEM) Specialist. Compare what each vendor covers and pick the right one for your organization.
Role summary
Responsible for research, negotiation, and purchasing of paid search and online advertising, with a goal of reaching the target audience at a cost effective price. Recommends the appropriate online advertising channels in which the company should advertise, including the paid search, display Advertising, pop-ups, social media, and mobile applications. Prepares advertising calendars with the schedules of when and how long campaigns will run. Monitors the effectiveness of AdWords / advertising campaigns and adjusts as needed using techniques such as keyword research, performance reporting, ad copy testing, and ad extension implementation. Requires a background in digital marketing, ad word & bid management platforms, familiarity with search engine optimization.
Job summary sourced from the Empsight benchmark job library.
Reports covering Expert Online Advertising / Search Engine Marketing (SEM) Specialist
Expert Online Advertising / Search Engine Marketing (SEM) Specialist salary survey FAQ
- Which compensation surveys cover Expert Online Advertising / Search Engine Marketing (SEM) Specialist pay?
- 1 survey publish Expert Online Advertising / Search Engine Marketing (SEM) Specialist benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Expert Online Advertising / Search Engine Marketing (SEM) Specialist pay vary by industry and geography?
- Compensation for Expert Online Advertising / Search Engine Marketing (SEM) Specialist varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Expert Online Advertising / Search Engine Marketing (SEM) Specialist?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Expert Online Advertising / Search Engine Marketing (SEM) Specialist ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Expert Online Advertising / Search Engine Marketing (SEM) Specialist pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.