EVP Chief Marketing Officer (CMO)
Salary surveys & compensation benchmarks
2 compensation survey reports publish salary benchmarks for EVP Chief Marketing Officer (CMO). Compare what each vendor covers and pick the right one for your organization.
Role summary
Responsible for developing and implementing an effective marketing strategy for the organization to enable it to achieve its revenue, profit, growth and market share objectives. Responsibility ranges from market need identification, to customer segmentation, new product design and development, through product management, pricing, advertising and marketing communications, and to the management of the distribution channels. Adopts a strong customer advocacy position with peer Chief level executives, to ensure that products and services have strong customer appeal, at appropriate price points. Ensures that contemporary marketing tools and processes such as digital marketing are utilized effectively to support the overall marketing objectives. Takes a leadership role in relationships with advertising agencies, key marketing service vendors, and others reinforcing the company's mission, values and strategy. Typically, a key member of the executive leadership team. Requires experience managing a material portfolio of products and services in a large complex organization. This is a single incumbent position.
Job summary sourced from the Empsight benchmark job library.
Reports covering EVP Chief Marketing Officer (CMO)
EVP Chief Marketing Officer (CMO) salary survey FAQ
- Which compensation surveys cover EVP Chief Marketing Officer (CMO) pay?
- 2 surveys publish EVP Chief Marketing Officer (CMO) benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does EVP Chief Marketing Officer (CMO) pay vary by industry and geography?
- Compensation for EVP Chief Marketing Officer (CMO) varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for EVP Chief Marketing Officer (CMO)?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual EVP Chief Marketing Officer (CMO) ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh EVP Chief Marketing Officer (CMO) pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.