Director Social Media Marketing
Salary surveys & compensation benchmarks
1 compensation survey report publish salary benchmarks for Director Social Media Marketing. Compare what each vendor covers and pick the right one for your organization.
Role summary
Manages, directs, or supervises staff and the implementation of social media as a channel to interact with customers, partners, and influencers. Manages interactive social media technology and communities to increase brand awareness, attract new customers, engage existing customers and drive ROI Builds and manages online communities around the company and its brands using social media brand marketing campaigns, social media editorial calendars, content development, posts, blogs and paid advertising to drive traffic and likes/subscriptions. Manages the social media marketing budget and ensures that social media campaigns and paid advertising results meet overall objectives. Has expertise in social media, marketing communications and may manage outside agency resources where additional expertise is needed. Manages the application of social media/community tools. Reviews and approves proposals and plans developed by the social media marketing specialists and community specialists such as Web pages, link campaigns to social networking sites, and analysis of metrics from social media marketing campaigns.
Job summary sourced from the Empsight benchmark job library.
Reports covering Director Social Media Marketing
Director Social Media Marketing salary survey FAQ
- Which compensation surveys cover Director Social Media Marketing pay?
- 1 survey publish Director Social Media Marketing benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Director Social Media Marketing pay vary by industry and geography?
- Compensation for Director Social Media Marketing varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Director Social Media Marketing?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Director Social Media Marketing ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Director Social Media Marketing pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.