Director, Public Relations
Salary surveys & compensation benchmarks
2 compensation survey reports publish salary benchmarks for Director, Public Relations. Compare what each vendor covers and pick the right one for your organization.
Responsible for planning and administering a complete public relations program for a property. Encompasses planning special events and promotions and cultivating and maintaining relationships with key media and the community. Typically a single incumbent position at the property level; in a larger hotel, this may be a multiple incumbent position.
Reports covering Director, Public Relations
Director, Public Relations salary survey FAQ
- Which compensation surveys cover Director, Public Relations pay?
- 2 surveys publish Director, Public Relations benchmarks, including data from Mercer. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Director, Public Relations pay vary by industry and geography?
- Compensation for Director, Public Relations varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Director, Public Relations?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Director, Public Relations ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Director, Public Relations pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.