Director Marketing - Generalist (match if Marketing is not specialized)

Role summary

Please match to this family only if your organization does not have specialized marketing job families. Manages, directs, or supervises a variety of marketing activities applying knowledge across a broad set of marketing disciplines (two or more marketing areas).This may include such areas as Product/Brand Management, Digital Marketing, Marketing Communications, Advertising, Channel Marketing, social media, Event Marketing, Database Marketing, or Marketing Strategy. Manages and oversees the design, development, and implementation of marketing plans to raise awareness about the company and its products and services. May have management responsibility for marketing communications campaigns that increase customer awareness of the company’s products and services to drive revenue. May manage activities including the creation and review of collateral materials including print, digital marketing, social media, and other communications to support integrated marketing efforts. Reviews and analyzes metrics from prior campaigns to optimize future campaigns and develops executive reports. Works with key stakeholders and internal partners to integrate marketing into their programs, and measure/analyze results. May work with outside agencies for advertising and be responsible for research, negotiation, and purchasing of paid search and online advertising, with a goal of reaching the target audience at a cost-effective price. May manage or oversee digital marketing content across various channels including email, paid search (SEM), SEO, social media, blogs, e-newsletters, videos, display advertising on Websites, podcasts, and applications. Develops short-, and/or long-term marketing strategies, and serves in an advisory capacity. Typically requires a bachelor’s degree in Business, Marketing or a related field and related management experience is necessary. May require an MBA.

Job summary sourced from the Empsight benchmark job library.