Director Market Research
1 survey report in the CompShop directory benchmarks Director Market Research pay from Empsight. Open any report below for scope, methodology, and pricing.
Role summary
Manages, directs, or supervises staff and implements the company’s market research strategy. Responsibilities include management of data gathering by market research specialists on consumer needs, behavior and trends, perception of existing products and new product concepts, marketing testing, performance analysis of products and marketing programs, and competitor behavior. Develops briefs for outside research vendors and manages their relationship. Recruits and develops staff within the area of responsibility in accordance with policy. May also manage external vendors and contractors engaged in originating data for analysis
Job summary sourced from the Empsight benchmark job library.
Director Market Research salary survey FAQ
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- Which compensation surveys cover Director Market Research pay?
- 1 survey publishes Director Market Research benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Director Market Research pay vary by industry and geography?
- Compensation for Director Market Research varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Director Market Research?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Director Market Research ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Director Market Research pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.