Director Digital / Web Analytics
Salary surveys & compensation benchmarks
1 compensation survey report publish salary benchmarks for Director Digital / Web Analytics. Compare what each vendor covers and pick the right one for your organization.
Role summary
Manages, directs, or supervises staff and day to day operational aspects of Digital Analytics. Responsibilities include the management of key performance indicators (KPI’s) for digital marketing efforts, such as web traffic, click thru rates, new customer acquisition, social interaction (e.g., likes, bookmarks, email subscriptions), social content performance, demographic analysis, customer attrition, and profitability. May work collaboratively with other marketing functions and outside vendors/agencies to support their research needs and design campaigns and KPI’s to measure performance of those campaigns. Must have knowledge of analytics software and website optimization tools. May have a particular expertise in one or more aspects of digital / web analytics. Typically requires a degree in statistics and leadership experience in statistics and/or marketing in large, complex organizations.
Job summary sourced from the Empsight benchmark job library.
Reports covering Director Digital / Web Analytics
Director Digital / Web Analytics salary survey FAQ
- Which compensation surveys cover Director Digital / Web Analytics pay?
- 1 survey publish Director Digital / Web Analytics benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Director Digital / Web Analytics pay vary by industry and geography?
- Compensation for Director Digital / Web Analytics varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Director Digital / Web Analytics?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Director Digital / Web Analytics ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Director Digital / Web Analytics pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.