Director Digital Media Sales
2 survey reports in the CompShop directory benchmark Director Digital Media Sales pay from Empsight. Open any report below for scope, methodology, and pricing.
Role summary
Manages, directs, or supervises staff and the Digital Media Sales function. Responsible for implementing sales strategy for an assigned digital sector. Responsible for the achievement of revenue, profitability and service objectives for the sector supported. Leads the development and execution of sales strategies, ensuring the successful sale of digital advertising space and solutions to vendor partners across a diverse ad product portfolio, including programmatic, display, sponsorships, social media, custom content, audio, and short-form video. Monitors performance relative to objectives for the assigned area and adjusts resources or tactics as appropriate to achieve the desired results. Establishes category and client account strategies, identifying opportunities for innovative advertising solutions that align with business objectives. Utilizes data-driven insights to guide decision-making, optimize paid media and shopper marketing budgets, and enhance long-term revenue growth and campaign effectiveness. Responsible for team performance, revenue targets, and fostering high-impact partnerships within the digital media landscape.
Job summary sourced from the Empsight benchmark job library.
Director Digital Media Sales salary survey FAQ
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- Which compensation surveys cover Director Digital Media Sales pay?
- 2 surveys publish Director Digital Media Sales benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Director Digital Media Sales pay vary by industry and geography?
- Compensation for Director Digital Media Sales varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Director Digital Media Sales?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Director Digital Media Sales ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Director Digital Media Sales pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.