Associate Marketing Generalist (match if Marketing is not specialized)
Salary surveys & compensation benchmarks
1 compensation survey report publish salary benchmarks for Associate Marketing Generalist (match if Marketing is not specialized). Compare what each vendor covers and pick the right one for your organization.
Role summary
Please match to this family only if your organization does not have specialized marketing job families. Responsible for performing a variety of marketing activities applying knowledge across a broad set of marketing disciplines (two or more marketing areas). This may include such areas as Product/Brand Management, Digital Marketing, Marketing Communications, Advertising, Channel Marketing, Social Media, Event Marketing, Database Marketing, or Marketing Strategy. May design develop, implement, or manage marketing plans to raise awareness about the company, its products and services. May develop, plan, and implement marketing communications campaigns that increase customer awareness of the company’s products and services to drive revenue. May be responsible for various activities including the creation and review of collateral materials such as print, digital marketing, social media, and other communications to support integrated marketing efforts. Reviews and analyzes metrics from prior campaigns to optimize future campaigns. Works with key stakeholders and internal partners to integrate marketing into their programs and analyzes and measures results. May work with outside agencies for advertising and be responsible for research, negotiation, and purchasing of paid search and online advertising, with a goal of reaching the target audience at a cost-effective price. May manage digital marketing content across various channels including email, paid search (SEM), SEO, social media, blogs, e-newsletters, videos, display advertising on Websites, podcasts, and applications, or may develop short-, and/or long-term marketing strategies. Requires a Bachelor’s Degree in Marketing or in a related field and related experience.
Job summary sourced from the Empsight benchmark job library.
Reports covering Associate Marketing Generalist (match if Marketing is not specialized)
Associate Marketing Generalist (match if Marketing is not specialized) salary survey FAQ
- Which compensation surveys cover Associate Marketing Generalist (match if Marketing is not specialized) pay?
- 1 survey publish Associate Marketing Generalist (match if Marketing is not specialized) benchmarks, including data from Empsight. The full list is on this page; click into any one for scope, methodology, and pricing.
- How does Associate Marketing Generalist (match if Marketing is not specialized) pay vary by industry and geography?
- Compensation for Associate Marketing Generalist (match if Marketing is not specialized) varies by industry, region, company size, and revenue. Most surveys above publish cuts on those dimensions. Industry-specific surveys (healthcare, tech, financial services, etc.) typically report meaningfully different ranges than cross-industry surveys for the same role.
- What is the typical salary range for Associate Marketing Generalist (match if Marketing is not specialized)?
- CompShop is a directory of compensation-survey publishers, not a salary aggregator. Actual Associate Marketing Generalist (match if Marketing is not specialized) ranges live in the surveys listed on this page. Most publishers report 25th, 50th, 75th, and 90th percentile salary data plus total cash compensation.
- How often should I refresh Associate Marketing Generalist (match if Marketing is not specialized) pay benchmarks?
- Annually is the standard cadence for primary roles. Survey data older than two years is generally too stale for setting current pay ranges, especially in hot segments. Most publishers above release annual editions; a few offer semi-annual updates for fast-moving markets.